By Dr Frances Wright
Flavours and fragrances add depth and wonder to our experience of the world. Reportedly, research has indicated that apart from the well-known benefits – such as helping to deodorise and strengthen domestic and cosmetic products – flavours and fragrances have a profoundly positive impact on our psychological wellbeing as well.
According to Theresa Molnar, Executive Director of the Sense and Smell Institute; “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance”.
Here are some of the top psychological benefits:
Certain scents have a calming and relaxing effect, by aiding in calming the brains neural activity these scents are effective in helping to reduce stress and anxiety.
One of the ways in which memory is encoded is through sensory memory. Surrounding yourself with flavours and fragrances that have positive memory triggers for you, i.e. those that are linked to positive memories, such as the smell of a loved one, can help to enhance your mood and even to instill a sense of psychological safety and security through the familiarity of the fragrance.
Flavours and Fragrances are also commonly used as mood enhancers. Particularly sweet smells seem to have the psychological effect of uplifting mood and energy, and thereby aiding in battling depression and fatigue.
The Clive Teubes Group offers a comprehensive range of flavours and fragrances to international markets. With a focus on innovation, the Group constantly evaluates new flavour concepts, while developing unique, ethnic flavours and fragrances to meet distinctive global needs.